Used Car Buyer - W.I. Simonson

Used Car Buyer Purpose:

The Used Car Buyer will have a primary responsibility of executing a process which involves prospecting, appraising, and presenting offers to current vehicle owners with the goal of purchasing their vehicles from multiple sources for resale.

Duties and Responsibilities:

• Interfaces with current used vehicle owners from multiple resources with the purpose of purchasing their vehicle.

• Approaches, greets and interfaces with dealership customers to appraise and offer to purchase their current vehicles.

• Utilize Sonic Automotive automated inventory management system.

• Understand market trends and changes to trends in  geographic market

• Provide guidance and support to dealership Sales Associates as it relates to purchasing used vehicles.

• Appraise used vehicles.

• Attend Trade walks daily.

• Exhibits high level of commitment to guest satisfaction.

• Knows and understands the federal, state and local laws which govern retail automotive sales.

• Established personal income goals that are consistent with dealership standards of productivity, and devises a strategy to meet those goals.

• Attends product and sales training courses as requested by General Manager or Sales Managers.

• Keeps abreast of new products, features, accessories, etc. and their benefits to guests.

• Knows and understands equity and values, and is able to explain depreciation to the guest.

• Introduces guest to sales department personnel to sell them a new vehicle after purchase of their existing vehicle.

• Maintains an owner follow-up system that encourages repeat and referral business and contributes to guest satisfaction.

• Maintains a prospect development system of current used vehicle prospects and schedules appointments to appraise and purchase used vehicles.

• Attends sales meetings.

• Maintains a safe work environment.

• Maintains a professional appearance.

• Realize that the company’s business is built on guest satisfaction and devote himself/herself to guaranteeing satisfaction to guests.

• Determine management, production and quality requirements by asking questions and listening.

• Attend Sonic meetings as requested.

• Maintain a follow-up system that encourages follow through with assigned project

• Report to Supervisor regarding objectives, planned activities, reviews and analyses.

• Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively.

• Understand the terminology of the business and keep abreast of technology changes in the product.

• Follow directions from a supervisor.

• Understand and follow work rules and procedures.

• Accept constructive criticism.

• Interact well with others and be a positive influence on associate and guest morale.