To join our Digital team for Southern Europe based in Barcelona, Somfy is looking for a Social Media & Digital Content Specialist to enrich our digital content and manage our social media accounts for 3 countries (Facebook & Instagram).
The Digital Specialist CRM & Content is responsible for managing the company's Customer Relationship Management (CRM) systems and digital platforms to optimize customer experience, enhance customer engagement, and drive business growth. The role involves leveraging technology, data analytics, and marketing automation to maintain efficient workflows and create personalized experiences for customers across various touchpoints and segments.
In this position you will also manage the global customer journey giving support to digital campaigns and website management to maximize customer experience.
Key Responsibilities:
CRM Management:
- Oversee the organization's CRM platform, ensuring data accuracy, system functionality, and GDPR compliance.
- Design, implement, and manage workflows, segmentation strategies, and campaigns within the CRM platform.
- Collaborate across departments (marketing, sales, customer service) to ensure CRM aligns with and supports business goals.
Customer Journey Optimization:
- Map customer journeys and identify key touchpoints to improve engagement.
- Develop and execute strategies for personalized communication across channels such as email, websites, APPs and social media.
Digital Campaign Execution:
- Lead CRM-related digital marketing campaigns including automation and segmentation.
- Track campaign performance metrics and ensure continuous improvement through detailed analysis.
- Support other paid campaigns to align objectives and participate to optimization.
Digital Content:
- Duplicate, adapt and manage translation of content aligned with our key branding messages including website, blogs, Youtube channel and social media.
- Co-develop content calendar to ensure deadlines are met
- Work closely with our Traffic leader to optimize for SEO using keywords
Data Analytics & Insights:
- Analyze customer data to recognize trends and opportunities for better marketing initiatives.
- Generate reports on CRM and campaign performance, providing actionable insights to stakeholders.
Stakeholder Collaboration:
- Work closely with sales teams to monitor leads, opportunities, and follow-ups as well as group specialist to apply best practices.
Continuous Improvement:
- Stay informed about CRM and digital trends, recommending new tools and techniques to keep the organization ahead of competitors.
- Test new strategies and advancements to enhance system outcomes.