The Senior Digital Experience Lead, Digital Experience Strategy for buying groups translates integrated marketing campaigns into executable digital journey strategies across web, email, nurture, and ABM. This role sits between marketing strategy and digital execution鈥攄efining what buying group journeys should be, not how they're technically configured.
You'll own end-to-end journey strategy for AI, IT, Employee Experience or CRM audiences: defining stages, progression logic, content needs, and personalization rules. You'll work with Product Marketing to translate their campaign intent into digital strategies, and partner with Digital Product Managers to bring those experiences to life.
Responsibilities
- Define digital journey strategy for AI, IT, Employee Experience or CRM audiences鈥攊ncluding stage definitions, progression criteria, and success metrics
- Translate Product Marketing's integrated campaigns into clear digital experience requirements: what content is needed, how it should adapt by persona and stage, and what "good progression" looks like
- Design cross-channel orchestration strategy鈥攈ow web, email, nurture, and ABM connect into cohesive journeys rather than disjointed touchpoints
- Establish personalization rules: when to show content, how to adapt by buying group role, company size, industry, and engagement level
- Collaborate with Product Marketing, Media, UX, Digital Product Management, Copywriting, Engineering and agency partners to align strategies and execute
- Define success metrics and progression frameworks; use analytics and behavioral data to validate strategies and identify optimizations
- Create reusable journey frameworks and content standards that scale across audiences and campaigns without building bespoke experiences
- Provide performance insights to Product Marketing: journey friction, content gaps, progression bottlenecks