Role Overview
Manage regional technical standards and data governance, ensuring that global media campaigns are compliant, tracked accurately, and technically sound. This role requires balancing hands-on platform work with regional stakeholder management across diverse markets.
Key Responsibilities
Regional Platform Management
- Maintain admin access and oversight for accounts across ServiceNow’s ad tech stack such as Google Ads, LinkedIn Campaign Manager, The Trade Desk, and Adobe Advertising Cloud
- Ensure regional campaigns adhere to global platform governance standards while accommodating local market requirements
- Perform regular operational oversight of the technical infrastructure, ensuring that tracking, pixels, and data flows remain intact across global systems
- Serve as regional escalation point for platform access, permissions, and technical troubleshooting
Technical Operations
- In accordance to aligned procedures and governance with Ad tech team, work with agency to:
- implement and QA tracking/measurement setups: pixel deployment, tag management, conversion tracking for campaigns
- Verify data integrity between ad platforms and internal systems (CRM, marketing automation)
- Ensure compliance with regional data privacy regulations (GDPR and other country-specific requirements) and brand safety standards
- Troubleshoot technical issues: tracking breaks, campaign delivery problems, data discrepancies
Agency Partnership
- Collaborate with agency's regional hub team on campaign setup, optimization, troubleshooting, and testing of new opportunities
- Review agency platform usage for compliance with governance standards and best practices
- Provide technical guidance and training to agency team on platform updates and requirements
- QA high-risk or complex campaign launches to prevent technical failures
- Support ongoing agency performance evaluation and partnership options
Financial & Vendor Operations
- Reconcile platform invoices with agency billing, investigating and resolving discrepancies
- Monitor regional budget pacing and spend allocation across platforms
- Support vendor relationship management: coordinate with platform reps on issues, credits, or partnership opportunities
- Maintain documentation of platform spend, credits, and billing adjustments
Cross-Functional Collaboration
- Partner with media strategy team to understand campaign requirements and provide technical feasibility guidance
- Coordinate with global ad tech team on platform configurations, integrations, and governance updates
- Collaborate with analytics team on measurement strategy, data quality, and reporting requirements
- Work with regional creative and marketing ops teams to ensure seamless campaign execution
Process & Documentation
- Maintain regional documentation: account structures, access protocols, troubleshooting guides
- Contribute to global standard operating procedures and platform governance documentation
- Identify opportunities to streamline processes and reduce operational friction
- Share regional insights and best practices with global ad ops team