As a Marketing Manager, you'll need to:
- Create and develop customer acquisition programmes with a focus on User Centred Design and Digital Transformation across Health organisations
- Communicate with target audiences and build and develop clear understanding and recognition UCD capacity and training.
- Implement with marketing campaigns including advertising, direct marketing, digital and media relations to drive new business and client retention for NEC.
- Work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts to promote NEC Digital, including training, service design and user centred research
- Write and proofread marketing copy
- Produce creative content, including videos and blog posts
- Oversee content creation for NEC Digital UCD and training focussed social media channels
- Organise and attend events such as conferences, seminars, receptions, and exhibitions
- Arrange the effective distribution of marketing materials
- Conduct market research, for example using customer questionnaires and focus groups
- Develop relationships with key stakeholders, both internal and external
And with support, you'll need to:
- Support the development and implementation of a communications strategy for wider NECSWS with a particular focus on Health and Justice activities
- Manage stakeholders' expectations
- Track marketing performance and return on investment and prepare monthly reports for management
- Monitor and report on competitor activity
- lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities