NBCUniversal is looking for an Associate to join the Peacock Product Marketing Strategy team, reporting to a Manager, Product Marketing Strategy.
The Associate, Product Marketing Strategy will support the development and execution of go-to-market strategies that drive adoption, engagement, and retention across Peacock's product experience. This is an early career role designed to offer broad exposure to the full product marketing lifecycle, from research and brief writing to cross-functional coordination and campaign execution. You will contribute to projects across the broader Product Marketing Strategy team, collaborating with partners in product, creative, analytics, brand marketing, and beyond.
Responsibilities
- Support the development and execution of go-to-market plans for Peacock product features and initiatives, including contributing to marketing briefs, launch timelines, asset coordination, and postmortem analysis.
- Help manage cross-functional workstreams by preparing meeting agendas, sharing recaps, and tracking next steps to keep projects moving across product, creative, legal, and channel marketing teams
- Assist in building asset toolkits and positioning materials that enable channel marketing teams to promote features in a consistent, on-brand way
- Conduct competitive research and monitor industry trends, both in-category (streaming) and out-of-category, to surface relevant insights and opportunities for the team
- Support the team in tracking feature and campaign performance using analytics platforms, synthesizing data into clear takeaways for internal stakeholders
- Contribute to the creation of decks and presentations that communicate product marketing strategies to cross-functional partners and leadership
- Assist in maintaining project management tools and shared documentation to keep campaigns and roadmaps organized and up to date