Develop and execute a comprehensive, multi-channel CRM strategy across the entire customer lifecycle, from onboarding and activation to engagement, retention, and reactivation.
Own the operational management of our lifecycle segments and communication flows, using channels like email, push notifications, and in-app messages to deliver the right message at the right time.
Dive deep into data to uncover insights about customer behavior, identify key segments, and measure the impact of your initiatives on core business KPIs like LTV, retention, and churn.
Exceptional stakeholder management skills and the ability to communicate effectively and collaborate with both technical and non-technical partners.
Manage and optimize our CRM tech stack, ensuring we are leveraging our tools to their full potential to create personalized and automated customer journeys.