The Opportunity:
We鈥檙e looking for a Product Manager with strong experience in data platforms and integrations to support internal systems at Mattel. This role is focused on customer, marketing, and e-commerce data, with ownership of the end-to-end delivery of data pipelines and integrations into our infrastructure and downstream analytics tools.
What Your Impact Will Be:
- Own the roadmap for marketing and e-commerce data capabilities across ingestion, transformation, warehousing, and delivery to reporting and activation tools.
- Lead buildout and ongoing improvement of our data foundation for marketing and e-commerce data, including source onboarding, modeling, and dataset readiness for reporting and teams.
- Drive integration work end-to-end: define requirements, partner with engineering, coordinate with vendors/agencies, manage delivery, and handle rollout and support.
- Plan and deliver the sunset of legacy data warehouse solutions, including migration strategy and stakeholder cutover planning.
- Own data QA and reliability:
- Define data quality checks (completeness, accuracy, freshness, schema changes).
- Partner with QA/engineering on automated tests and validation processes.
- Set and manage SLAs for key datasets and pipelines.
- Put monitoring in place for pipelines and integrations:
- Define what we monitor (pipeline health, volume anomalies, latency, failures).
- Set up alerting, triage flows, and clear ownership for fixes.
- Track issues, manage incident follow-ups, and prevent repeats.
- Translate business needs into clear data requirements and technical work:
- Define metrics, data definitions, and dataset contracts needed for marketing and e-commerce reporting.
- Ensure consistent outputs across sources (web analytics, media platforms, e-comm platforms, CRM/CDP, agencies).
- Coordinate across teams (Insights, Engineering, QA, Marketing, Agencies, Platforms) to plan releases, manage dependencies, and keep delivery moving.
- Communicate status and tradeoffs clearly to leadership and stakeholders.