The Associate Marketing Manager – CRM & Social Media, will help shape and execute DQ’s customer engagement strategy across owned digital channels. Execute Customer Relationship Management (CRM) campaigns that drive loyalty and repeat visits and social initiatives that build brand love and community.
Principal Accountabilities:
Customer Relationship Management (CRM):
- Collaborate with internal team and agency partner to manage the planning and execution of CRM campaigns across email, SMS, push notifications, in app messaging and web.
- Manage campaign calendars and coordinate with cross-functional teams to ensure timely delivery.
- Analyze customer data to segment audiences and personalize messaging.
- Monitor campaign performance and optimize based on KPIs such as open rates, click-throughs, and conversion.
- Stay current on CRM trends and monitor the competitive landscape to determine opportunities to optimize and test new tools/features.
- Ensure compliance with data privacy regulations (e.g., CASL, CAN-SPAM)
Social Media:
- Collaborate with internal team and agency partner to manage the planning and execution of organic and paid social content across platforms (Meta, TikTok, Snapchat, Pinterest, Reddit, etc.).
- Collaborate with Marcom, Brand and Digital teams to ensure consistent voice and visuals.
- Support Franchisee access to local store pages and support documentation.
- Track performance metrics and adjust strategies to improve reach and engagement.
- Support influencer partnerships and content creator initiatives.
- Stay current on social trends and monitor the competitive landscape to determine opportunities to optimize channel strategies.
The Canadian national base salary range for this position is CAD $67,32 - $77,448. The base salary range displayed reflects the targeted hiring range for the same positions across all Canadian locations. Individual pay is determined by job-related skills, work location, and education or experience.