The Senior Sponsorship Manager (SSM) is instrumental in elevating our brand's visibility, driving customer acquisition, and boosting revenue through various brand activation partnerships. You will be working with cross-functional teams and will ensure that brand activation efforts and partnerships align seamlessly with overarching business objectives. You will be hands on, not afraid to get the job that you have been planning done yourself. The role combines senior skills as stakeholder management and alignment of sponsorships to company plans with a ācan doā attitude of you implementing said tasks with the help of colleagues not reporting to you.
The SSM holds a pivotal role in shaping and executing our brand activation campaigns globally with a special focus on the Chelsea FC sponsorship. The remit includes, but is not limited to:
- Managing and maximizing Chelsea FC sponsorships, including contract oversight, strategic asset utilization, agency coordination, and high-level ROI analysis. This involves ensuring all assets are fully leveragedāsuch as branding, digital rights, and hospitality opportunitiesāand coordinating to select the right guests for premium experiences.
- Owning and developing local and global sponsorships, including contract management, assets utilization and top-level ROI analysis. With asset utilization, we mean making sure that the assets are being used. For hospitality, regions help select the right candidates to invite.
- Work with senior stakeholders at prospects, customers and IFS partners who would be targets for activations
- Working in partnerships with rights owners, media companies, partners and the internal IFS stakeholders (cross function)
- IFS believes in telling authentic stories around brand partnerships. Unearthing ways to tell this and driving it in both dedicated campaigns and integrating into existing campaigns (industry, product etc) is crucial to bring the partnerships to life.
- Content production and execution through digital channels inc social and website content in collaboration with the social and web team
- Activate selected hospitality in person
- Entering all business activities in CRM, making sure that it is tagged correctly and showing up in relevant reports
- Collaborate with regional marketing to activate hospitality
- Get proof-of-concept of branding both before and after the activations
- Create and maintain sponsorship strategy for both the global and regional functions, including long-term goals and short-term tactics
- Maintain a dashboard of upcoming sponsorship activations for internal stakeholders
- Continuously monitor impact from sponsorship on lead generation and brand awareness through CRM and other sources
- Build strong relationships with local sales managers, making them aware of the sponsorships we have signed and how they can leverage them
- Act as a role model for the brand team.