The Team: Grow Squad
You will join the Grow Squad, the cross-functional team responsible for the "Holding" and "Wealth" pillars of our mission. Our goal is to empower Wise customers to live the life they want by making their money work as hard as it can.
We are redefining what a "current account" or "savings account" means for an international life. Through our Assets product, we enable customers to move their money out of 0% interest holding accounts and into government-backed Interest assets or global Stocks, all while retaining instant access to spend and send their funds globally. We have successfully launched Assets in the UK, EEA, Singapore, Australia, and Brazil, managing billions in customer funds. Now, we need to scale this impact to millions more users.
The Role
We are looking for a Product Marketing Manager to be the strategic commercial voice of the Assets product.
This is not a downstream "marketing communications" role. You will sit directly within the Product team, working side-by-side with the Senior Product Manager, Designers, Analysts, and Engineers. You will own the go-to-market strategy, product positioning, and lifecycle adoption for our investment products globally.
Your challenge is to explain complex financial mechanics (Money Market Funds, Equity Indices, Yields) in a way that is simple, transparent, and radically fair. You will bridge the gap between "regulatory compliance" and "customer delight," ensuring that users understand how to grow their wealth with Wise safely.
What You Will Be Doing
1. The Strategy & Positioning (The "Why"):
Own the Narrative: You will define the global positioning for Wise Interest and Stocks. You will translate technical wealth-tech concepts (APY, Yield, Fund Performance, Risk) into clear, human value propositions that resonate with diverse customer segments鈥攆rom freelancers in Brazil to expats in Singapore.
Market & Competitor Intelligence: You will be the expert on the landscape鈥攏ot just other fintechs, but traditional banks. You will map user needs and anxieties regarding "savings" and "investments" to inform the product roadmap, ensuring we are building solutions that solve real problems, not just features.
Nomenclature: Work with Product, Legal, and Compliance to define how we name, structure, and present asset classes. You will navigate the tension between "Assets" (internal/regulatory) and "Savings/Interest" (customer benefit) to ensure clarity and trust.
2. The Launch & Go-to-Market (The "How"):
Global Expansion: Lead the GTM strategy for launching Assets in new markets (e.g., expanding our footprint in APAC or the Americas) and deploying new asset classes. You will coordinate cross-functional teams (Legal, Compliance, PR, Paid Media, CRM) to execute flawless, compliant launches.
Sales & Support Enablement: Ensure our Customer Support (CS) and Sales teams understand the product inside-out. You will equip them with the pitch decks, FAQs, and "battle cards" needed to support customers and answer complex questions about risk and returns.