Channel Marketing Specialist
1. Marketing Strategy & Planning (Execution-Focused)
- Support execution of annual and quarterly marketing plans aligned with business and product priorities
- Assist go-to-market activities across eCommerce, Channel, and Enterprise / NAS segments
- Collect and consolidate market, customer, and competitor information to support tactical decisions
2. Campaign & Project Execution
- Execute online and offline marketing campaigns, including channel events, customer seminars, and industry exhibitions
- Manage assigned projects with clear timelines, defined deliverables, and budget control
- Coordinate with internal stakeholders and external vendors to ensure smooth execution
3. Channel & eCommerce Marketing Support
- Support channel marketing programs, partner enablement activities, and training sessions
- Execute eCommerce promotions on key platforms (JD.com, Tmall), including 618, Double 11, and Double 12
- Ensure correct and consistent use of marketing assets across channel and eCommerce platforms
4. Budget, MDF & Performance Tracking
- Support MDF application, usage tracking, and documentation
- Track campaign performance metrics including reach, engagement, leads, and ROI
- Prepare post-campaign summaries and execution reports
5. Cross-functional Collaboration & Operations
- Act as day-to-day marketing contact for Sales, Channel, and Product teams
- Support internal processes, approvals, vendor coordination, and asset management
- Complete other assigned marketing-related tasks