We are looking for an Associate Brand Manager to join the ranks of our Global Publishing team. Based in our Paris team you will contribute to shaping the global go-to-market strategy, marketing tactics and supporting creatives for the marketing campaigns of core games.
You will show brand management expertise, strong organizational skills, eye for details to help the team to design an ambitious and effective campaign.
More precisely, your missions will be the following:
Oversee Marketing Tactics & Execution
- Gather expertise from all project stakeholders and use game, market & consumer data to enrich discussions and drive decisions on a global level.
- Build the marketing strategy including consumer insights, situational analysis and competitive insights.
- Provide each relevant publishing team with the product information and marketing strategy needed to build plans.
- Collaborate with expertise teams to build the full go-to-market plans for your games: build the press & influencers plans in collaboration with the Communication team, the trade marketing plans in collaboration with Sales teams etc.
Build Original Content & Creatives
- Brief internal/external agencies and lead the production of diverse creative assets like key visuals, videos and trailers in a ROI driven / agile mindset
- Follow up the paid media plan and deal with Ubisoft owned channels to maximize their impact (CRM, Community Management, Social Networks, Website)
- Follow up the budgets and production schedules.
Provide Operational Support For Team-Wide Projects
- Consistently manage and execute Marketing Plan tactics, ensuring project is flawlessly executed aligned with project goals.
- Act as global “source of truth” and provide support across all regions to coordinate key local teams’ engagement.
- Ensure all tactics have clear KPIs aligned with business goals and encourage cross-functional to build their own KPIs.
- Follow the industry and regularly share key benchmarks that could help strengthen our strategies.