Nielsen is hiring a Senior Product Manager to spearhead the strategy and execution of next-generation products within the Retail Media ecosystem. In this role, you will lead the "0-to-1" incubation of high-impact products at the intersection of first-party commerce data, identity resolution, and closed-loop measurement.
You will be the architect of differentiated solutions that empower Retail Media Networks (RMNs) to prove the link between a media impression and a cash register ring. By leveraging Nielsen Marketing Cloud (NMC) and our Outcomes suite, you will define how the worldâs largest retailers and streaming platforms value their inventory.
Responsibilities
Product Strategy
Strategic Roadmap: Define and drive a multi-year product vision that positions Nielsen as the primary measurement and identity layer for the Retail Media ecosystem.
Monetization of Assets: Identify whitespace and revenue opportunities by productizing Nielsen Marketing Cloud (NMC) enrichment and Outcomes (Attribution/Lift) data for RMN use cases.
Cross-Functional Synergy: Partner with Data Science and Nielsen ONE teams to build unified data assets that work across on-site, off-site, and in-store environments.
AI Roadmap Leadership: Define and execute an AI product strategy that leverages Nielsenâs proprietary data to power predictive attribution, automated campaign optimization, and generative insight tools for RMNs.
Customer Discovery
Lead structured customer discovery with agency, brand, publishers and platform partners, helping them integrate retail data to power shoppable ads and off-site attribution.
Market Validation: Lead structured discovery with CPG brands, agencies, and RMN platform partners to ensure product-market fit.
Beta Management: Oversee high-touch alpha/beta programs, using signal-based experimentation to refine products before global scale.
Execution Leadership
Agile Incubation: Lead cross-functional squads (Engineering, Data Science, UX) to move from concept to MVP with high velocity.
Technical Product Ownership: Translate complex business needs into crisp technical requirements for APIs, Clean Room integrations, and Identity Graphs.
Outcome-Driven: Set and exceed aggressive OKRs, shifting from "feature delivery" to "measurable business impact" for our retail clients.
Go-to-Market & Partner Strategy
Commercial Packaging: Collaborate with GTM and Marketing to design pricing, "Value-Based" packaging, and competitive positioning.
Ecosystem Expansion: Engage with strategic partnersâincluding DSPs, SSPs, and Data Clean Rooms (e.g., Snowflake, Habu)âto ensure Nielsen products are embedded in the commerce media workflow.
The Nielsen Company
https://careers.smartrecruiters.com/thenielsencompany