Senior Product Manager – Retail Media Networks

Nielsen is hiring a Senior Product Manager to spearhead the strategy and execution of next-generation products within the Retail Media ecosystem. In this role, you will lead the "0-to-1" incubation of high-impact products at the intersection of first-party commerce data, identity resolution, and closed-loop measurement.

You will be the architect of differentiated solutions that empower Retail Media Networks (RMNs) to prove the link between a media impression and a cash register ring. By leveraging Nielsen Marketing Cloud (NMC) and our Outcomes suite, you will define how the world’s largest retailers and streaming platforms value their inventory.

Responsibilities

Product Strategy 

• Strategic Roadmap: Define and drive a multi-year product vision that positions Nielsen as the primary measurement and identity layer for the Retail Media ecosystem.

• Monetization of Assets: Identify whitespace and revenue opportunities by productizing Nielsen Marketing Cloud (NMC) enrichment and Outcomes (Attribution/Lift) data for RMN use cases.

• Cross-Functional Synergy: Partner with Data Science and Nielsen ONE teams to build unified data assets that work across on-site, off-site, and in-store environments.

• AI Roadmap Leadership: Define and execute an AI product strategy that leverages Nielsen’s proprietary data to power predictive attribution, automated campaign optimization, and generative insight tools for RMNs.

Customer Discovery 

• Lead structured customer discovery with agency, brand, publishers and platform partners, helping them integrate retail data to power shoppable ads and off-site attribution.

• Market Validation: Lead structured discovery with CPG brands, agencies, and RMN platform partners to ensure product-market fit.

• Beta Management: Oversee high-touch alpha/beta programs, using signal-based experimentation to refine products before global scale.

Execution Leadership

• Agile Incubation: Lead cross-functional squads (Engineering, Data Science, UX) to move from concept to MVP with high velocity.

• Technical Product Ownership: Translate complex business needs into crisp technical requirements for APIs, Clean Room integrations, and Identity Graphs.

• Outcome-Driven: Set and exceed aggressive OKRs, shifting from "feature delivery" to "measurable business impact" for our retail clients.

Go-to-Market & Partner Strategy

• Commercial Packaging: Collaborate with GTM and Marketing to design pricing, "Value-Based" packaging, and competitive positioning.

• Ecosystem Expansion: Engage with strategic partners—including DSPs, SSPs, and Data Clean Rooms (e.g., Snowflake, Habu)—to ensure Nielsen products are embedded in the commerce media workflow.