The Business Development SME is a high-impact role responsible for driving sales growth by providing expert platform knowledge, competitive research, and strategic support to ensure the successful acquisition of new business. Serving as a brand ambassador, you will work in close partnership with Senior Sales Executives to manage the sales funnel, qualify high-value opportunities within specific verticals (such as Legal or Investment Banking), and represent the company at key industry events.
Key Responsibilities
- Strategic Growth & Prospecting: Establish and execute strategic activities to grow segment-specific sales and market share by leveraging industry research to initiate contact with high-value targets.
- Sales Support & Qualification: Provide critical support throughout the sales cycle, including securing high-quality discovery meetings, preparing proposals, and conducting pre-meeting research for Senior Sales Executives.
- Event Ambassadorship: Represent the company at trade shows, conferences, and networking events to build a "warm" pipeline through face-to-face engagement and manage related event logistics.
- Market Analysis: Research and identify the best channels to improve market coverage and meet the unique needs of defined business segments.
- Relationship Mapping: Identify key personas and decision-makers within target accounts to tailor value propositions and uncover areas for improvement during client meetings.
- Pipeline & CRM Management: Actively utilize Salesforce to track activities and maintain data integrity, ensuring all stakeholders are informed of project status and success risks.
- Collaboration: Coordinate and project manage subject matter experts for proposal responses and forecast customer demands to align with operational planning.