We鈥檙e hiring a Paid Media Specialist to lead the planning, execution, and optimization of paid digital campaigns across Google Ads, LinkedIn, and Meta. This is a core marketing role focused on qualified lead generation, cost-efficiency, and channel performance, with room to grow as the team expands.
You鈥檒l work closely with content, regional, and analytics teams to ensure our campaigns hit the right audiences with the right message at the right cost. This position replaces our previous contractor-based model and is a long-term strategic hire.
What you will do
Campaign Management:
- Plan, build, and manage performance marketing campaigns on Google Ads, LinkedIn Ads, and Meta
- Define targeting, creative rotation, budgets, and bid strategies
- Launch and manage remarketing and lead generation campaigns across global markets
Performance Optimization:
- Own daily and weekly performance monitoring (CPL, CTR, ROAS, conversions)
- Execute A/B tests on creative, landing pages, and audience segmentation
- Recommend channel mix, spend shifts, and campaign improvements proactively
Reporting & Insights:
- Maintain weekly reporting dashboard and campaign performance updates
- Track CPL trends by region, product, and channel
- Share insights with key stakeholders and translate data into actions
Cross-Team Collaboration:
- Work with content and design to brief and deliver creative assets
- Align with regional marketing leads for local targeting needs
- Collaborate with analytics to ensure proper UTM, tracking, and attribution