Product Marketing Engineer:
We are looking for an experienced product marketing engineer to join the GaN Business Division in Power Product Group. The successful candidate will work on a range of exciting new products such as gate driver, motor drivers and GaN power stages for next generation of infrastructure, industrial, consumer, and automotive applications. This is an early-stage growth opportunity where in the candidate will get to learn, build contribute and influence the charter for Renesas鈥檚 massive power product portfolio.
Essential Functions
- Drive the product marketing strategy for gate drivers and power stages portfolio for infrastructure, industrial, consumer, and automotive applications, ensuring alignment with business objectives and customer needs.
- Collaborate with cross-functional teams (product definition, applications and design) to integrate market feedback, competitor insights, and growth opportunities into roadmap planning and product definition
- Drill down market TAM reports to determine market trends.
- Execute go-to-market strategies, including identifying lead customers and target applications.
- Track and prioritize market and customer requirements to create market requirements documents and to ensure alignment with product roadmap.
- Create compelling marketing content such as whitepapers, webinars, blogs, and sales collateral to support product positioning.
- Drive readiness of the complete product package (documentation, starter kits, collateral) and enable sales teams through training.
- Conduct competitive analysis and develop application-focused pitch decks showcasing differentiated solutions.
- Engage with global customers for technical discussions and solution alignment.
- Represent the product line at key customer meetings, industry events, and internal strategy reviews.