This role is pivotal in driving the RENESAS's solution selling strategy, leveraging advanced analytics and AI to enhance sales effectiveness, accelerate market adoption, and support the User Experience (UX) group's mission to deliver superior customer experiences. The Data Analyst, Business Planning is working closely with/for Manager Business Planning and the team is responsible for developing and maintaining systems that evaluate and guide solution selling, using insights from sales data and AI-driven analytics to inform business decisions and enable sales and marketing teams to achieve their goals.
The main job will be:
- Performance Measurement & Analytics
- Design and implement performance indicators for solution selling, ensuring alignment with sales and marketing objectives.
- Utilize existing sales funnel data and solution proposals to identify trends and actionable insights.
- Develop measurable indicators of solution selling (e.g., average parts per board by application, region, or customer).
- System Development & Enablement
- Support cross-functional teams (internal IT/AI, external contractors, marketing, sales) to develop and maintain scalable analytics systems.
- Create and maintain dashboards and reporting tools for sales and marketing teams.
- Develop and enhance the solution proposal engine for internal use, leveraging AI capabilities.
- Business Insights & Continuous Improvement
- Analyze past business cases and market trends to inform future strategies.
- Provide guidance and recommendations to sales and marketing teams based on data-driven insights.
- Ensure continuous improvement and maintenance of developed systems.
- Team Collaboration
- Manage overall KPIs for the User Experience team.
- Foster active communication and collaboration across internal and external stakeholders to drive project success.