Principal, Market Research (Strategic Analyst)

Renesas keeps key position in worldwide Automotive MCU market since long time, and aims to grow more for the future as a solid ground of Renesas business.  We Automotive MCU Marketing team play a key role by creating winning strategy / strong MCU products based on Market trend analysis, identifying Renesas position, competitor movement.  We are looking for new colleague who have strong motivation to create winning scenario for Renesas based on Market intelligence in worldwide automotive MCU market with us.

1) Market research and Strategy building for Automotive MCU
・Research / analyze automotive MCU market by application segment and create report for future market trend 
・Research / analyze Renesas and competitor positioning in automotive MCU market (market share, benchmarking)
・Establish the product strategy and MCU product portfolio based on the market analysis
2) Auto MCU Product Planning and Go to Market Plan
3) Based on product strategy, create NPI plan for Auto MCU products
・Product promotion, result analysis and feedback to new product idea
・Create sales forecast based on Design In (D-in) analysis