RESPONSIBILITIES
Represents Red Bull at their university by living and breathing the Red Bull personality traits and company values.
Spots trends and identifies opportunities to integrate the brand by conducting market and campuses researches.
Develops and executes targeted sales and marketing plans to meet the needs of consumers in their fields.
Collaborates with Off & On Premise Sales to maximize sales and distribution, in the bull’s eye and bull ring.
Establishes and maintains relationships with universities and individuals, including key opinion leaders on and off campus to keep the brand desirable.
Ensures a positive and credible Red Bull brand image is delivered amongst the consumer by continually activating creative, innovative and daring initiatives (including social tactics), and moment based hacks which are locally relevant.
Maintains a dynamic mix of projects, activities and event involvement always with social and digital media at the heart of what we do.
Continually seeks opportunities to develop Red Bull’s brand profile, image and credibility on and off campus.
Creates, maintains and grows the strongest brand that consumers are passionate about and can relate too.
Contributes to the infusion of Red Bull into student life - a ‘lifestyle choice’ to be continued post university.
Drives the entrepreneurial, innovative and creative implementation of Red Bulls’ marketing mix on and off campus.
Completes the communication and reporting tasks associated with the Student Marketer role in a timely manner and with accuracy.
Achieves set goals and meets all deadlines.
Delivers executional excellence and shows love for the details in all areas of their role.