KEY ACCOUNT MANAGEMENT & RELATIONSHIP BUILDING
Maintain and manage key creator accounts, fostering strong, trustworthy relationships that align with the brand's strategic objectives.
Identify and build new relationships with creators, influencers, and key opinion leaders to grow the creator network.
Serve as the main point of contact for creators, providing the necessary support and guidance to enable the production of high-quality content that enhances brand impact.
Continuously evaluate and nurture creator relationships to ensure alignment with Red Bull鈥檚 goals and contribute effectively to the overall creator marketing strategy.
CRM & CAMPAIGN OVERSIGHT
Supervise and efficiently use the CRM system to monitor and manage creator relationships, campaigns, and performance, ensuring data accuracy and compliance with global guidelines.
Take charge of executing creator-led campaigns and projects, ensuring timely delivery, adherence to budget, and alignment with global and local brand objectives.
Collaborate closely with the Manager of Creator Marketing Operations (SaMo) to ensure smooth execution of campaigns, emphasizing process optimization and operational efficiency.
Provide regular campaign performance reports, identify improvement opportunities, and apply insights to enhance future campaigns.
CREATOR EVENT HOSTING & ENGAGEMENT
Develop and implement creator-hosted events, ensuring creators are strategically involved in suitable projects, events, and brand activations to optimize their impact.
Coordinate with internal teams to feature creators at key events, enhancing audience engagement and strengthening brand presence.
Partner with Global and National teams to ensure all event activities align with Red Bull's global policies and standards.
Provide creators with valuable opportunities to engage with the brand, promoting lasting relationships and favorable brand perceptions.
GLOBAL ALIGNMENT & STANDARDS
Ensure that all creator marketing activities adhere to Red Bull's global guidelines and standards, maintaining consistency across campaigns and events.
Work closely with the Global Creator Marketing team to align on best practices, strategies, and tools for engaging creators and managing campaigns.
Regularly evaluate and adjust local marketing strategies to align with global initiatives, guaranteeing that the brand's creator marketing efforts are scalable and in alignment with overarching business objectives.
COLLABORATION & STAKEHOLDER ALIGNMENT
Report directly to the Regional Head of Media, while maintaining a dotted-line reporting relationship with the National Head of Creator Marketing to ensure alignment on strategies, best practices, and opportunities for innovation in creator marketing.
Collaborate closely with the Manager of Creator Marketing Operations (SaMo) to effectively coordinate campaigns, manage contracts, and handle operational tasks efficiently.
Work in partnership with cross-functional teams at both national and regional levels, including media, sports marketing, culture marketing, brand marketing, and field marketing, ensuring that creator campaigns and events are seamlessly integrated into the broader media strategy.
Provide leadership with regular updates regarding the status of creator relationships, campaign performance, and event outcomes to maintain transparency and align with business objectives.