STRATEGIC RESPONSIBILITY FOR NATIONAL ATHLETE PROGRAM
- Develop and manage a diverse, high-impact athlete portfolio across sports.
- Drive a forward-thinking Athlete Marketing strategy aligned with Red Bull鈥檚 global priorities.
- Scout emerging talent and future-proof Red Bull鈥檚 athlete portfolio with a perfect brand fit.
- Build partnerships within New Zealand鈥檚 sports industry to identify trends and talent.
- Leverage athletes to boost brand awareness, product placement, and consumer engagement.
- Collaborate with Red Bull Media House to deliver cutting-edge projects and media exposure.
OPERATIONAL RESPONSIBILITY FOR NATIONAL ATHLETE PROGRAM
- Build strong relationships with athletes, providing tailored marketing, communications, and performance support.
- Manage athlete contracts, branding, product integration, and event participation.
- Support athletes during contests, activations, and high-profile moments.
- Collaborate with cross-functional teams to maximise athlete impact in events and campaigns.
MAXIMISING IMPACT THROUGH ATHLETE & MEDIA PROJECTS
- Lead innovative athlete projects from ideation to execution.
- Create and amplify unique athlete stories across Red Bull and media channels.
- Develop activation plans to increase consumer engagement through athlete-led initiatives.
- Foster collaboration and synergies with other global Red Bull markets.
ADMINISTRATION, REPORTING AND BUDGETING
- Manage athlete calendars, contracts, and budgets effectively to deliver maximum ROI.
- Track key performance indicators (KPIs) and analyse athlete impact for strategy optimisation.
- Maintain high standards in professionalism, compliance, and efficiency.
STAKEHOLDER MANAGEMENT AND NEGOTIATION
- Build strong relationships with local and international stakeholders, including athletes, agencies, and media.
- Lead athlete contract negotiations, ensuring alignment with brand goals and athlete needs.
- Travel to key sporting scenes to scout talent, build networks, and foster partnerships.