LEAD COMMUNICATIONS STRATEGY
Lead the earned media strategy and execution for Red Bull sports events, creating visibility through impactful PR campaigns, editorial storytelling, and media relations.
MEDIA RELATIONS
Serve as the key comms partner for the Sports Marketing team鈥攊dentifying story opportunities, producing media content (e.g., news cuts, recap visuals, photo sets), and building strong journalist relationships.
MANAGING GAMING COMMS ECOSYSTEM
Act as the communications lead for gaming PR initiatives, managing the positioning of Red Bull players and teams within esports media and coordinating with Creator Marketing to ensure consistency and alignment across audience touchpoints.
LEVERAGE MEDIA PLATFORMS
Brief and guide PR agencies to deliver on earned visibility targets, ensuring excellence in execution and consistency in messaging across all platforms (TV, social, web, print).
LEAD CROSS CHANNEL SYNERGY
Collaborate with the local Media Network team to ensure all Sports and Gaming-related earned content is optimized for cross-channel storytelling.
REPORTING
Track and report EMO KPIs, media coverage, and PR impact for both sports and gaming domains, proposing adjustments to improve outcomes.