CONSUMER COLLECTING PROGRAM MANAGEMENT
Establish clear objectives in collaboration with the Consumer Collecting Manager (CCM) and Field Marketing Manager (FMM) to drive product trials that engage new users and expand the consumer base both on and off campus within your region.
Clearly communicate expectations and provide detailed guidelines to Student Marketeers, enabling them to plan and execute effective trial-driving initiatives in the market and integrate with student life during key moments and consumption occasions.
Implement a robust sales support program to enhance product distribution, engage with trade partners, and improve in-store visibility in and around university campuses.
Collaborate with your team to develop exciting and impactful university-focused initiatives that foster brand affinity and loyalty among students.
Leverage program tools and reporting systems to guide an efficient strategy, targeting relevant student groups, tracking performance metrics, and identifying opportunities to reach new consumers鈥攃reating a more effective and insightful program.
Mentor and empower team members during the planning phase to ensure a continuous flow of innovative ideas for missions that expand the user base.
Oversee the management of sampling requests, both externally and internally, ensuring alignment with larger organizational priorities.
Facilitate effective consumer interactions to promote positive trial experiences, while addressing potential challenges and overcoming negative perceptions when necessary.
PEOPLE MANAGEMENT
Source and hire Student Marketeers who align perfectly with the brand and possess the necessary skills and attitudes to address all business priorities.
Implement and maintain standardized national recruitment, onboarding, and training modules to ensure consistency across operations.
Train and guide Student Marketeers using an empowering approach, encouraging them to take ownership of their individual targets that contribute to business success, while providing developmental opportunities for top-performing Student Marketeers. Additionally, lead and foster a robust Team Leader program.
PREMIUM APPEAL OF LOCAL PRIDE
Develop and support key events, scenes, and marketing opportunities that align with Red Bull's brand values and resonate with the local consumer both within the market and on campus, with a particular emphasis on encouraging participation.
Assist in executing a balanced program that integrates the involvement of third-party event properties across relevant sports and cultural scenes, both on and off campus.
Identify local opinion leaders at the collegiate and market level who are influential within Red Bull鈥檚 key scenes, and collaborate with the Field Marketing Manager (FMM) to introduce them to the World of Red Bull.
Play a pivotal role in the successful implementation of national and global events and projects, ensuring excellence across execution.
Incorporate indirect sampling initiatives into the plan to expand reach in hard-to-access occasions, creating opportunities to surprise and delight consumers.
Activate national priorities, events, and global brand projects in and around universities, effectively aligning efforts with the program鈥檚 core objectives.
MARKETING INNOVATION
Collaborate closely with the Field Marketing Manager (FMM) to develop, take ownership of, and implement innovative ideas that are locally relevant, while complementing the activation of both global and national initiatives.
Engage the Consumer Collecting team in brainstorming and idea generation for field activities, leveraging their personal university lifestyles to spot emerging consumer trends related to technology, digital platforms, and social behaviors early.
Take the lead in the creative process alongside Student Marketeers to ensure a constant flow of fresh ideas aimed at fostering loyalty among the student audience, such as organizing focus groups.
Gain a deep understanding of the consumer landscape, including various consumption occasions, to effectively connect with and engage diverse consumer segments through both direct and indirect sampling methods.
ORGANIZATIONAL CAPABILITIES AND ENABLING STRUCTURE
Serve as a role model and embody the core values of Red Bull, consistently communicating with a tone that is motivating and inspiring.
Ensure the appropriate programs are established in the right areas to effectively engage your target audience, demonstrating flexibility with resources to continuously strategize and focus efforts where they will have the greatest impact.
Maximize efficiencies across all programs by leveraging the available tools to ensure optimal setup and success.
Provide support to the local logistics system, ensuring the availability of appropriate tools, warehousing, and management infrastructure to meet local demands while maintaining a premium standard in appearance and asset handling.
Collaborate with the national operations team to carefully manage product inventory with precision and discipline.
Prioritize regular upkeep and organized management of program tools, mini fleets, and other branded assets, maintaining them in a high-quality, premium condition.