FIELD MARKETING, SPORTS & CULTURE MARKETING
Responsible for keeping the event vehicle in top operational performance, ensuring we uphold of Red Bull鈥檚 premium appearance, including vehicle maintenance and cleanliness.
Implement a regional marketing and sales plan around the event vehicle.
Have a strong network in key playgrounds across both Sport and Culture within the region to leverage for EV programming.
Possess an excellent understanding of all vehicle operations, including A/V set-up and tear down.
Ensure there is always sufficient cold product on-hand in the vehicle, while tracking how product is being seeded.
Build and consistently update event vehicle music and video content library.
Obtain necessary permits as an extension of EV programming where needed.
Maintain travel & entertainment budget, alongside activation budget.
Ongoing reporting of all event vehicle activity to the FMM & NEM on a monthly basis.
RED BULL MEDIA NETWORK
Responsible for collaborating with the Red Bull Media Network Content and Programming teams to identify content opportunities in field for @RedBullCanada social channels based on the marketing priorities in the region.
Ability to inspire and excite consumers with engaging and exciting content that features the Event Vehicle with support from the Content Producer and/or contracted third parties.
Responsible for ensuring assets are captured based on the and raw deliverables formats agreed upon.