Shop & Feature Development
This area focuses on continuously developing and enhancing shop functionalities to improve user experience, product discoverability, and conversion rates. Responsibilities include translating business requirements into technical concepts, collaborating closely with IT on implementation, driving new feature ideation, and ensuring the seamless rollout of new shop capabilities.
Performance & Conversion Optimization
The focus here is on maintaining and optimizing digital sales channels and e-commerce processes. Tasks include identifying conversion levers and implementing improvements that increase customer engagement and partner performance. Continuous analysis of shop performance enables actionable measures to optimize the platform.
Content & Data Quality Management
This area ensures that products are presented accurately and attractively across the shop frontend, PIM, and marketplace systems. Responsibilities include coordinating with content-related departments to maintain consistent and precise data, managing article setup, ensuring master data quality, and overseeing digital product availability.
Analysis & Reporting
Analysis and reporting of KPIs and platform performance data form the basis for data-driven decisions. This includes operational monitoring such as error list evaluation, SLA tracking, and accuracy checks. Insights from these analyses are used to derive concrete measures for platform optimization.