In a nutshell
As the Global Music Communications Manager, you'll guide and support the execution of media strategies for locally led music marketing projects. You'll ensure clear, consistent, and cohesive messaging through a fully integrated 360掳 communications approach, leveraging managed, earned, and owned channel initiatives to drive brand relevance and awareness.
You'll showcase product functionality and foster meaningful engagement across core, casual, and new audiences in local markets. Your projects will span music events, content formats, media campaigns, and social initiatives.
Strategic Project Management
In this role, you'll oversee and guide the implementation of media strategies for locally led music marketing initiatives, including events and content, with the goal of creating impact and sparking word-of-mouth among key target audiences - core, casual, and new - across owned, earned, and managed channels. You'll work closely with the insights team to analyze and evaluate projects, providing meaningful learnings that inform future strategies. You'll evaluate results and translate these insights from release plans into long-term strategies and educational resources.
Additionally, you'll collaborate with the Channel Manager and Producer to align project execution in content and release plans with the media strategy, as well as overall project and brand objectives.
You'll identify and evaluate media distribution opportunities for network projects in close collaboration with the media partnerships team, while also fostering strong alignment and collaboration between the music marketing, event, content, digital, and social teams.
Communication Management & Storytelling
You'll translate the overall network strategy into actionable communication plans by crafting compelling story angles and narratives that build brand awareness and highlight product functionality. You'll collaborate with the Creator Marketing team to identify creator partnership opportunities for projects and develop network-specific guidelines for Red Bull country teams.
In addition, you'll support the Channel Manager and Producer in defining impactful story angles for programming activations and content. You'll also guide and oversee Red Bull country teams to ensure the delivery of impactful still imagery from events and content productions.
Collaboration & Localization
In this role, you鈥檒l drive global media activations by providing strategic advice and mentorship to Red Bull country teams, supporting their local initiatives. You'll identify local opportunities, projects, and narratives with the potential to scale globally.
Additionally, you'll develop centralized strategic tools and resources to empower Red Bull country teams to effectively activate global projects at the local level.