DEVELOPING AND EXECUTING MEDIA CONTENT AND STRATEGIES
- Has a deep understanding and passion for the product and for Red Bullās target audiences in order to drive external strategic communications for both.
- Driving brand love and business growth through media and creator marketing
- Helping create brand awareness and growth through consumer insights and market research
- Ongoing data insights and reporting to assess in real time any shifts in our approach
- Understands local consumersā media consumption habits and trends
- Has a strong relationship with multiple production stakeholders and creators
- The ability to build effective communication strategies to target Red Bullās relevant TG
BRAND MANAGEMENT
- Lead and contribute the "brand part" of projects of marketing peers as well as on/off premise and trade marketing.
- Always have the "consumer" and "brand" eye in every single project and ensure we talk to the consumer in the most effective and efficient way with a strong focus on digital and social media, while ensuring that all the communication stays within the brand equity.
- Control creative and media agencies to ensure correct contractual set-up and strong working relationships to deliver world class creative output. Manage the media agency with prudence, to ensure a best possible value-for-money advertising plan.