PROJECT LEADERSHIP & REGIONAL SUPPORT
Lead the planning and execution of selected motorsports marketing projects at the national level, ensuring smooth coordination from concept development through delivery and post-event evaluation.
Develop and implement innovative, high-impact, and cost-effective initiatives that align with Red Bull鈥檚 national marketing strategy and effectively engage target audiences.
Provide regional teams with tools, templates, and best practices that enable them to execute motorsports activations efficiently, effectively, and consistently.
Collaborate with regional teams to ensure alignment with overarching national strategies while adapting projects to the specific needs of local markets.
ASSET & EVENT MANAGEMENT
Oversee the management of selected Red Bull mobile assets, including logistics for transportation, storage, setup, teardown, and maintenance at national events.
Provide guidance to regional teams on the use of mobile assets, ensuring consistency and compliance with brand standards.
Manage race-weekend operations, fan experiences, hospitality, and experiential installations for selected national motorsports projects.
Support on-site execution of national motorsports events and assist regional teams with their activations to ensure flawless delivery.
MEDIA, CONTENT & PARTNERSHIPS
Collaborate with Red Bull Media House to capture photo, video, and social media content related to national motorsports initiatives.
Provide guidelines and support to regional teams to help them create consistent and impactful content for motorsports activations.
Work closely with internal teams鈥攊ncluding Sports Marketing, Events, Off-Premise, On-Premise, Media House, and Legal鈥攖o align on project goals and activation plans.
Develop partnerships with agencies, vendors, and key stakeholders to ensure smooth coordination and effective delivery of national projects and the use of related assets.
Monitor sponsorship deliverables associated with motorsports activations to ensure that all contractual commitments are met.