STRATEGIC LEADERSHIP & PROGRAM MANAGEMENT
Define and lead the regional gaming marketing strategy, ensuring that it is aligned with national and global objectives.
Oversee the planning and execution of high-impact gaming activations, including major events, partnerships, and owned properties.
Serve as the executive sponsor for key projects, managing budgets, timelines, and cross-functional teams from concept through completion.
Identify emerging trends, technologies, and cultural shifts to inform long-term strategy and maintain Red Bull鈥檚 leadership position in gaming.
Develop innovative, distinctive gaming concepts that drive brand differentiation and resonate with both local and regional audiences.
COMMUNITY & PARTNERSHIP DEVELOPMENT
Build and maintain strategic relationships with leaders in the gaming community, including influencers, content creators, and industry partners.
Expand Red Bull鈥檚 presence in gaming environments such as LAN centers, university campuses, and esports venues through credible and authentic activations.
Collaborate with the Brand, On-Premise, and Media Network teams to incorporate gaming into broader marketing initiatives and consumer touchpoints.
Lead programs that energize and inspire local players, strengthening Red Bull鈥檚 position as a key supporter of gaming culture.
TALENT STRATEGY & INTEGRATION
Lead the strategy for identifying and developing gaming opinion leaders and players.
Collaborate with the Gaming Player Marketing and Media Network teams to design and execute campaigns and events driven by talent.
Ensure the smooth integration of gaming talent into Red Bull鈥檚 own and third-party activations, in order to maximize reach and engagement.