The Consumer Collecting Specialist (CCS) is a key member of the Santa Monica Brand Marketing team, responsible for managing and improving Student Marketeer engagement through internal platforms.
The CCS develops and oversees leadership curriculum and program management for Student Marketeers, while also managing tools such as RBU, BI, BPTool, and The Hub. The role is critical to ensuring high-quality execution in the field through market visits, feedback collection, and close alignment with regional teams.
The CCS collaborates with key stakeholders to create tools and marketing plans, leads inventory and fleet management, and contributes to business planning. The CCS also supports the Senior Manager, Consumer Collecting (SMCC), on cross-functional initiatives by helping plan Consumer Activations and product launches, ensuring a consistent, high-impact approach across all regions.
COMMUNITY MANAGEMENT & DEVELOPMENT
Manage content and community engagement for Student Marketeers on internal platforms, and propose new tools and processes to strengthen community management and team development.
Develop the curriculum and oversee program management for the Student Marketeer Team Lead role.
Oversee the community of Student Marketeer Occasion Tentpole and Project Leads, collaborating with the Consumer Collecting Manager (CCM) and SMCC on full-time and part-time people development.
Contribute to the development of Student Marketeer trainings, including role onboarding, sales training, and monthly meeting content.
Oversee the management and maintenance of internal platforms, including RBU, BI, BPTool, and The Hub.
COACHING & DRIVING QUALITY EXECUTION
Conduct field visits to ensure high-quality execution and provide feedback to the Regional Brand Marketing team.
Collaborate with Regional Brand Marketing Specialists to deliver consistent feedback and coaching to Student Marketers.
Ensure alignment in the field with the current program recruitment process and sourcing strategies.
Compile and share global and national best practices and insights with Brand Marketing Specialists and Student Marketers via internal platforms.
Create and manage monthly, quarterly, and annual consumer collection dashboards and performance targets.
PROGRAM & PLATFORM MANAGEMENT
Support the development and delivery of tools needed to implement Consumer Collecting (CC) initiatives.
Connect with key stakeholders (Regions, Santa Monica, Headquarters) to share Student Marketeer program performance, future plans, and opportunities.
Act as the liaison for developing Entry Point Consumer marketing plans in the Regions, and support the implementation of new tools and hacks.
Lead the inventory management and logistics for Student Marketeer point-of-sale materials, tools, and fleet assets.
Participate in the annual business planning process, including forecasting and inventory management (fleet, clothing, and related materials).
CROSS-FUNCTIONAL SUPPORT
Support national planning for occasions, consumer activations, and product launches by creating program tools and providing guidance for consumer collection activities in the regions.
Assist the SMCC with operations management for product launch campaigns.
Contribute to the sales support strategy by sharing guidelines and gathering best practices from the regions.