Culture Marketing Plan
- Create an annual Culture Marketing plan and deliver on set targets.
- Realise selected culture marketing initiatives and projects as part of the overall marketing plan.
- Establish and maintain long-term culture and music and comedy platforms.
- Negotiate and secure relevant music rights to ensure all created content can be sufficiently utilised via our media business.
- Work closely together with field marketing, media network and brand department.
Opinion Leader Network and Event Program
- Establish a rich network in the fields of culture in general and music in particular to be aware of new upcoming trends and movements.
- Establish a strong portfolio of key artists to work with on various projects and programmes within the World of Red Bull.
- Take care of an optimum usage of the Red Bull product in focused cultured playgrounds by Opinion Leaders and secure a perfect communication about the brand and the product.
- Find the right 3rd party events and support.
- Translate culture into engaging content and experiences.
- Drive “Can in hand” and product placement with key artists and in defined key areas.
- Negotiate with artists and labels on cooperation deals.
Quality Control and Return on Investment
- Evaluating the results of the respective activities.
- Ensuring a qualitative approach of all opinion leader activities.
Management of Agencies and Suppliers
- Briefing and management of outside specialists/agencies.
- Controlling the realisation of events and other relevant culture marketing activities.
- Budget responsibility for selected areas of the national programme.
Communication
- Co-ordination of activities with On-Premise, Sport, Field Marketing and Media Network departments to maximise efficiencies and consumer impact.
- Liaison with international culture department for development of best practice.