PLANNING & COLLABORATION
Identify regional opportunities in culture marketing and contribute to business planning.
Lead or support the development and implementation of regional marketing activations, ensuring alignment with the brand strategy.
Serve as the expert on local cultural trends, with a deep understanding of what is relevant to local communities.
Collaborate with cross-functional teams (sales, event logistics, media network, field marketing) to ensure seamless execution of events.
Assist in developing creative concepts and communication tools to engage stakeholders effectively.
EVENTS & PROJECTS
Oversee and support the execution of the annual Culture Marketing business plan, including both Red Bull鈥揵randed and third-party events.
Ensure that all events are delivered on time, within budget, and in accordance with brand standards.
Take part in project kick-offs, post-event evaluations, and recap meetings to define, measure, and assess success.
Collaborate with the Brand, Media Network, and Partnerships teams to identify opportunities to amplify events and related projects.
Develop and implement below-the-line marketing strategies to support overall event objectives.
ARTISTS & INFLUENCERS
Establish and maintain strong relationships with local artists, opinion leaders, and influencers to strengthen brand presence and encourage product trials.
Identify locally relevant artist stories and cultural moments that align with the brand鈥檚 values.
Build and nurture a robust network within the local cultural scene to stay informed about emerging trends and key figures.
PEOPLE & RESOURCE MANAGEMENT
Lead or assist with resource management to ensure the successful delivery of all projects, events, and marketing initiatives.
Manage the budget for regional cultural marketing programs, ensuring cost efficiency and a strong return on investment (ROI).