ATHLETE MARKETING
Work with Region Marketing & National Athlete Marketing teams to develop the overall athlete marketing strategy for the athletes within your region & playgrounds
Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy
Find new talent and ensure the best US athletes are on the radar and poised to be on the roster
Create a marketing, communication, and performance plan for each managed athlete
Ensure understanding of product efficacy and communication is fundamental for each managed athlete and larger opinion leader network
Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution
Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights
Conceptualize and execute innovative and “sport-changing” athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome
Leverage existing national and international athlete assets to create targeted outcome and touch points within your region and/or respective playgrounds
Drive external communication of product and branded on-message athlete stories through collaboration with internal partners - communications, digital, and Red Bull Media House
Proactively leverage and use international athletes traveling and competing in the region
Partner with Regional Sports Marketing and Sports Event Marketing teams to build an authentic product and brand connection to local athletes
Work with athlete’s “circle of trust” and partners to create additional outcome and opportunities to extend the product and brand message
ATHLETE PERFORMANCE MANAGEMENT
Facilitate goal setting, planning, and performance management for each athlete under management.
Track, evaluate, and manage each athlete’s performance and marketing goals twice a year.
Individually assess and evaluate each managed athlete’s career plan and professional environment (including trainers, coaches, agent, family, other team managers, terrain, off- and in-season conditions, equipment, and innovations).
Integrate appropriate and innovative performance solutions into each athlete’s program.
Ensure each managed athlete is knowledgeable about product usage and the brand.
Establish realistic performance parameters for the duration of each athlete agreement, and track and evaluate ongoing results.
Identify and assess athlete performance issues and propose solutions or termination plans.
DAY TO DAY ADMINISTRATION
Collaborate and work in a team environment with other sports and marketing team members.
Take ownership of and manage assigned athlete projects and their associated budgets.
Support the region’s Sports Marketing Manager and team, as well as the HQ Director of Athlete Marketing, in developing annual business plans.