STRATEGIC DIRECTION AND RIGHTNESS OF BRAND PRIORITIES
- Work closely with the FMM on the implementation of the field strategy and on defining ideas and programs to grow understanding of the product functionality & relevance on a local level.
- Execute core marketing programme fundamentals in a tailored way, applying best practices where they fit local needs.
- Drive relevance across a variety of occasions and moments, activating the right big moments in the region.
- Actively identify and create new opportunities to excite consumers with the Event Vehicle, whether through new networks, events or scenes.
STUDENT MARKETING PROGRAM MANAGEMENT
- Set clear expectations and guidelines for Student Marketeers (SMs) to plan and deliver Red Bull at key local moments, and ensure the university programme has strong sales support in place to drive company objectives.
- Ensure sales support is a core part of the program, working cross-functionally with counterparts on an effective plan. Coach and empower each SM in the planning process for a constant flow of fresh mission ideas.
- Use programme tools and reporting to track performance, identify targeting improvements and gather strategic insights (e.g. consumer perceptions) to drive a smarter programme.
EVENT VEHICLE PROGRAM MANAGEMENT
- Effectively manage the state Event Vehicle (EV) programme and drivers, from planning and execution through to reporting.
- Within the state Sales & Marketing plan, identify new EV opportunities across networks, events and scenes, with a focus on priority playgrounds and audiences.
MARKETING INNOVATION, EXECUTIONAL EXCELLENCE, AND ORGANISATIONAL CAPABILITIES
- Support the FMM in delivering high impact events and marketing initiatives aligned to brand values, and relevant to the local consumer and landscape.
- Deliver premium execution across all programmes through strong logistics, effective tool management (Minis, infrastructure, field assets) and smart resource planning.
- Take the lead on developing and executing specific national and regional Red Bull-owned sports, culture and brand programmes in QLD.
- Support in delivering a program with the right balance and involvement of 3rd party event properties in the right scenes and playgrounds.