PLAYER MANAGEMENT
Own the gaming and esports player (athlete) programme. Including but not limited to:
Managing a world class Player portfolio, ensuring they know, love and consume Red Bull and are best in class at representing the brand on and offline.
Bringing the most out of our partnerships with Players, be it on the esports stage, in content, or in the real world. The central point of contact on all player related topics within the business.
Day to day stakeholder management internally and externally with close regard to player availability, needs, project delivery and reporting.
Negotiating contracts, including performance expectations and commercial rights.
Identification and scouting of new talent across esports pros and gaming creators to maintain a world class roster.
Develop 365 activation plans including marketing, communications, and performance activity.
STRATEGY
Working with the UK and Global teams to further develop and implement our long-term gaming strategy to consistently meet key marketing priorities across the business.
Further develop our growth focused on mainstream and AAA gaming while maintaining our presence in esports.
Build a locally relevant network of gamers, influencers, creators, esports teams, third-party organisations and collectives within the world of Gaming, ensuring that we partner with the right people to drive Red Bull support and attribution within the UK.
PLAYER PROJECTS
Lead and deliver ambitious and impactful player-led projects that bring their ideas to life in accordance with established business plans. This should manifest in real world projects at significant scale.
Work closely with signed players to guarantee their engagement and enjoyment, alongside project credibility within the scene.
Form strong internal relationships to maximise involvement & support across departments.
Report results, workflows and player experience to understand key learnings for future activations.
CONTENT
Work with the Red Bull Media Network to ensure we grow reach, brand preference and product consideration by delivering new, attributable content ideas within gaming that achieve strong viewership and engagement across owned and earned channels.
PRODUCT SEEDING
Lead the national product seeding programme, ensuring that relevant people from a diverse range of gaming disciplines receive and understand the benefits of our product, consume Red Bull cans in key moments of need for the brand.
Maintain organisation and updates of the established product and cooler distribution systems to an excellent standard.
CREATIVITY & IDEATION
Contribute regularly to creativity and innovation within the UK gaming team.
Develop unique, disruptive ideas and formats that help grow Red Bull’s presence in the UK Gaming space.
Support the creation of annual project plans and their presentation to leading internal stakeholders.