Field Marketing Specialist, Western Sydney

STRATEGIC DIRECTION AND RIGHTNESS OF BRIGHT PRIORITIES

• Collaborate closely with the FMM to implement the field strategy and develop initiatives aimed at enhancing brand health and deepening local understanding of product functionality and relevance. 

• Execute marketing programs with precision and local flavour, leveraging best practices that align with local requirements to achieve impactful outcomes. 

• Drive consumer trial through activities in line with brand values, international guidelines and expectations to win consumers. 

• Drive relevance across key consumption occasions and moments of need by crafting targeted messaging, amplifying campaign efforts, and strategically activating impactful regional events. 

• Proactively identify and develop new ways to engage and excite consumers with the Event Vehicle.

STUDENT MARKETING PROGRAM MANAGEMENT

• Set clear expectations for Student Marketeers (SM's) to bring Red Bull to key local moments, and ensure a strong university sales support program that drives company objectives.
• Communicate clear expectations and guidelines to SMs to achieve targets successfully in driving trial and coach and empower SM's in the planning process for a constant flow of fresh mission ideas.
• Use program tools and reports to track performance, identify targeting opportunities and gather key insights (e.g., consumer perceptions) to continuously improve the program.

EVENT VEHICLE PROGRAM MANAGEMENT

• Effectively manage the Western Sydney Event Vehicle (EV) Program and Driver, including planning, execution, and reporting.
• Within the state Sales & Marketing plan, unlock new EV opportunities across networks, events, and scenes to excite priority audiences in our key playgrounds.

MARKETING INNOVATION, EXECUTIONAL EXCELLENCE & ORGANISATIONAL CAPABILITIES 

• Lead the delivery of national and regional Sports, Culture, and Brand programs in Western Sydney, balancing owned activations with select third-party events and partnerships.
• Deliver premium execution across all programs through strong logistics, effective resource planning, and smart management of tools and field assets (e.g., Minis, infrastructure).
• Lead and coach your team with an empowering approach, encouraging ownership of targets that impact the business and creating development opportunities for top performers.