CHANNEL MANAGEMENT & OPERATIONS
Consistently express Red Bull鈥檚 creative ambitions and tone of voice through daily content creation and copywriting.
Manage the day-to-day operations of Red Bull鈥檚 U.S. social media channels, maintaining a cohesive brand presence and a steady stream of high-quality, on-brand content. Develop and execute platform-specific strategies to improve content performance, grow the audience, and increase watch time within our key demographic.
Ensure Red Bull鈥檚 channels are maximizing reach and influence across social platforms at scale within the core target audience.
Use platform analytics to inform data-driven content decisions across teams and channels.
Collaborate with the Director of Social Media to provide guidance and training on social media best practices, priorities, workflows, and publishing pipelines for Red Bull U.S.
CONTENT PRODUCTION & PROGRAMMING
Manage content calendars and publishing schedules to ensure a consistent stream of fresh, relevant content across all channels.
Serve as a source of creative inspiration for internal teams and the wider business, helping to generate ideas and develop content that aligns with current audience interests and platform algorithms.
Plan and execute content initiatives from start to finish, acting either as a hands-on producer or overseeing internal and external production teams through to final delivery.
Collaborate with internal teams (such as production, marketing, advertising, and partnerships) to track performance, measure results, and promote successful strategies and tactics.
COMMUNITY MANAGEMENT & ENGAGEMENT
Build tailored consumer communities using tools across platforms (such as Strava clubs, Instagram Broadcast Channels, etc.), ensuring timely and engaging responses to comments, messages, and other interactions.
Develop and implement community management strategies to strengthen audience connection, increase engagement, and enhance brand loyalty.
COLLABORATION WITH GLOBAL CHANNELS
Manage projects and stakeholders across departments at Red Bull North America, Global Headquarters, and regional offices.
Work closely with the Global Red Bull Main channel teams to ensure consistent brand messaging and content strategy.
Provide content to global channels that highlights Red Bull鈥檚 top U.S. activations and extends our reach with U.S. consumers.
Source the most relevant content from the World of Red Bull and adapt it for U.S. channels.