EARNED MEDIA
- Responsible for having others talk about the world of Red Bull positively and without payment: earned media activation, influencer amplification, and high-frequency editorial relationships.
- Develop strategic editorial media partnerships to reach new audiences, increase top-of-mind awareness and generate word of mouth.
- Identify and constantly reflect on the most important media that matters in the market to help drive impactful word-of-mouth about the Red Bull brand.
INTEGRATED COMMUNICATION & STORYTELLING STRATEGY
- Identify great story opportunities coming from Sports/Culture/Brand facilitating the translation of marketing ideas into engaging media products.
- Develop an integrated communication approach and activation plans across EMO (earned, managed, and owned channels) for all Red Bull initiatives in the market together with the Media Network Manager and team.
- Evaluate emerging trends in Brand, Culture, and Sports to identify potential opportunities for Red Bull to target consumer groups more effectively, especially entry point consumers (EPC).
CORPORATE COMMUNICATIONS
- Responsible for corporate communications including product (can) communication, crisis, and consumer affairs, according to the international guidelines.
- Measure and evaluate our earned impact beyond awareness, keeping the marketing team data informed to make the right decision in the future.
STAKEHOLDER, AGENCY & NETWORK MANAGEMENT
- Manage relationships with local projects leads and HQ counterparts to achieve alignment and business success.
- Day-to-day management and procurement of supporting PR agencies and PR freelance networks within budget parameters.