Field Sales & Store Execution – ENERGY ZONE PROJECT
Lead a project to implement and execute Energy Zones in Blakemore & Costcutter, liaise with key internal and external stakeholders to successfully create zones within targeted stores, create tracking documents to monitor ROI of the zones, including ROS trackers to demonstrate volume uplift and commercia value to then roll out across the other RDCs and stores. Support Energy Zone execution by auditing stores, tracking compliance, and highlighting execution gaps.
Support field sales initiatives by checking and reporting on Joint Business Plan (JBP) compliance.
Track category range review implementation, including, share of shelf, listings and competitor presence.
Perfect Store execution
Category & Range Projects – CATEGORY LEAD BROCHURE/MAGAZINE
Project lead a Category brochure/magazine that goes out to Blakemore’s retailers (independent and BR) as a neutral category partner with a Red Bull Voice overlaid.
Work with internal and external stakeholders (category, shopper marketing, ecomm, AFB marketing, buying) to create a customer facing category magazine that educated and supports retailers on the ever-changing landscape. This allows us to speak directly to the outlets, to make changes at ground level, get buy in and support our 3 races.
Execute the magazine from conception to distribution and then gain customer feedback on its value and include creating a tracking document to measure success which includes “before Vs now”. Act as a support lead on the Energy category within Blakemore, liaising with customer and internal category teams.
Lead and support range review implementation and planogram compliance, ensuring agreed ranges are executed correctly in store. Assist in delivering the mission to outpace Monster by tracking distribution, space, and execution quality.
Supply & Cross-Functional Support
Investigate the gaps based on feedback on our supply service levels and create a plan that directly and positively address the gaps to improve customer satisfaction, delivery of goods and therefore presence within the market to attack our 3 key races.
Create a customer focused new WOW to support supply teams both internally and externally, including new comms, tracking availability and execution issues.
Work with demand planning to review forecasting accuracy and set up WOW to receive fortnightly forecasting from the RDC’s that feed into demand planning and supply.
Review and plan accordingly on how we work better with indirect volume in SPAR to support FA and supply as well as the commercial overview at Central level.
Work closely with sales, category, and supply teams to ensure project success.