Brand Guru
As a Festival Activator a key part of the role is ensuring Red Bull look the best they can across the whole site. This includes placement of all our Red Bull Tools around the sites, such as fridges across bars and placing menus.
You will also be the face of the Brand on site, and therefore spreading the Red Bull love in the process. You will be leading bar staff training sessions to ensure all the working staff understand our product correctly and giving them all the tools they need to sell Red Bull correctly.
In a lot of our festivals we place our bigger Red Bull tools, which we’d call an activation. As the Festival Activator, you will be in charge of overseeing these areas to ensure a quality brand experience for customers.
You will be expected to safeguard and respect the image and reputation of Red Bull across all aspects of the role.
Operations
You will be the main contact on site, joining together the event staff and the Red Bull festival team. This will involve a lot of communication & organisation to ensure everyone is kept up to speed with everything you’ll be doing.
Here at Red Bull we are constantly looking for new ways to ‘give wiiings’ to those in the industry that help make these events happen. So you will be a key part of this, sampling staff around the sites, ensuring the are fully energised for their shifts, and rewarding key workers with incentives too.
Reporting
We do a lot of Festivals & Events throughout the season, and our Festival Activator team are an integral part of us capturing everything we are doing. This will include reporting and evaluating all festival activity whilst also having a proactive approach to any issues that may arise.