CONTENT DEVELOPMENT AND MANAGEMENT
Work closely with Media Network colleagues to develop short-form content ideas by providing creative input while taking social platform best practices into consideration.
Collaborate with Social Channels teammates and work cross-functionally with Marketing stakeholders to plan and prepare social content shoots supporting projects and events.
Help develop detailed storyboards, scripts and hooks, and identify key story beats to ensure content resonates and drives engagement.
Coordinate with colleagues and stakeholders through every phase of a project or event requiring social content support. Communicate clearly and effectively, providing updates on project progress and timelines.
Collaborate with external partners, such as creators, athletes, media and more to help bring ideas to life through development, alignment and execution.
Help create efficient workflows for social content projects between production teams, contractors, third party partners and Media Network colleagues.
Collaborate with the Global channel teams to ensure alignment in brand messaging and content strategy.
Lead content management processes: tracking and storing raw footage, and ingesting edits into content management systems.
SOCIAL CONTENT PRODUCTION
Plan and execute video shoots, capturing footage that aligns with the creative vision and our brand guidelines, while working within project framework, allocated budget, and timespan. Ultimately delivering content that is premium and high quality.
Support shoot logistics by helping secure locations and equipment, briefing talent an ensuring production team members are prepared and ready to capture content.
Manage setup through wrap, ensuring proper exposure, audio levels, and file integrity.
Work with Media Channels counterparts to optimize content delivery for different channels, ensuring each asset meets technical specs and best practices for TikTok, Instagram, YouTube Shorts, Facebook.
SOCIAL CONTENT EDITING
Manage and coordinate post-production and editing. Depending on the scope of the shoot, you鈥檒l either work on editing and finalizing assets for delivery yourself, or work with production partners to ensure delivery of assets.
Lead the creative development of new visual effects graphic packages for short-form content or images. Create templates and guidelines to ensure consistency and efficiency.
Add captions, subtitles, and other visual elements to improve accessibility and engagement.
Export and deliver final videos in various formats suitable for different social media platforms.
Utilize platform-specific tools and editing techniques to maximize content reach and engagement.
Support with color correction, audio mixing, and other post-production techniques to enhance video quality.
Source and vet content from Red Bull鈥檚 archival library and repurpose by editing optimized assets based on social best practices.