Responsible for full-funnel campaign execution, daily optimization, and reporting across paid SoMe channels, ensuring paid set-up is fully aligned with campaign media plan and objectives.
- Campaign set-up and management: Build and launch campaigns in LinkedIn Campaign Manager and Meta ads manager based on approved media plan and creative assets provided.
- Audience segmentation: Support campaign owner with segmentation approaches
- Optimisation: Suggest channel specific KPIs for campaign activation and monitor performance daily/weekly, adjusting bids, audiences and creatives in alignment with campaign managers
- Performance reporting: build performance reports/work with dashboards and translate data into insights and provide recommendation to campaign managers for optimisation.
- Collaboration: be internal paid social expert, working with campaign teams, and automation and analytics colleagues.