As RCL (Reitmans Canada Limited) continues to grow and continuously transform, our brands are evolving in real time to stay ahead of shifting customer behaviors, emerging trends, and new ways people discover, shop, and engage with fashion. To support this momentum, weâre creating a new Marketing Operations Lead role within each brandâworking closely with the Vice President of Marketing, eCommerce, and Visual Presentation to drive smarter, faster, and more connected campaign execution.
This is a high-impact, strategic role that will shape how marketing operates across the organization. You will bring structure, clarity, and speed to multi-channel campaigns, ensuring every initiative delivers a seamless, on-brand experience for our connected, fast-moving customers. From strategic planning through execution, youâll help scale processes, align cross-functional teams, and elevate the customer experience across every touchpoint.
What Youâll Do
- Translate brand priorities into structured, actionable campaign roadmaps and timelines that drive impact.
- Own and maintain the master marketing calendar, ensuring initiatives are aligned, prioritized, communicated, and executed efficiently.
- Build, structure, and manage project workflows in Asana, track progress, flag risks, and ensure accountability across teams.
- Lead alignment meetings to coordinate Social, Web, Email, Paid Media, Influencer, Retail, and PR channels for cohesive campaign launches.
- Partner with Merchandising, Retail Ops, and eCommerce teams to support promotions, launches, and key seasonal initiatives.
- Lead the department budget process and monthly reconciliation, resource allocation, and timelines across multi-channel initiatives.
- Monitor competitive activity, emerging trends, and industry insights to inform marketing strategies.
- Synthesize campaign results and learnings to optimize performance and improve processes.
- Act as an agent of change, improving workflows, processes, and marketing efficiency across the organization.
- Lead special multi-channel projects, promotions, and initiatives beyond a single channel, helping the brand evolve in line with customer expectations.