Reporting to the Intelligence Digital Product Marketing Director, Reporting to the Product Marketing
Director, Digital Insights, this Product Marketing Manager - Market & Competitive Insights role is a key
contributor within the Digital Product Marketing organization at Quadient.
The position plays a central role in producing, analyzing, and activating market, customer, and competitive
insights to support product strategy, Go-to-Market priorities, and commercial performance across regions.
This role combines strategic analysis, cross-functional collaboration, and strong field proximity in a global,
fast-evolving SaaS environment.
Your role in our future
- Contribute to the analysis of key market trends and dynamics across Digital, Finance, E-invoicing, and Customer Communications, including market sizing, growth drivers, regulatory evolution, and vertical-specific opportunities.
- Support market and customer segmentation efforts by geography, industry, and digital maturity to inform prioritization.
- Deliver clear, actionable insights to support marketing, sales, and product decision-making.
- Maintain and continuously enrich a structured competitive intelligence framework, covering established players, emerging competitors, and indirect alternatives.
- Produce detailed competitive analyses, including positioning, strengths and weaknesses,
- differentiation, pricing approaches, and messaging.
- Develop and update battle cards, SWOT analyses, and functional gap assessments.
- Deliver win/loss analysis and share insights with regional teams to improve sales effectiveness