The Analyst, SEO & AI Search will support Marketing teams by analyzing search performance across traditional SEO and emerging GenAI-driven search ecosystems. This role focuses on monitoring our presence in AI-powered search experiences, assessing how these environments influence visibility and traffic, and delivering insights that improve discoverability and alignment with evolving search behaviors.
Success in this role requires staying informed on AI search, LLM behavior, SEO, and emerging trends so our reporting and strategies evolve with new technologies.
Responsibilities
Monitor how AI-driven search experiences interpret and present our brand and content
Report on GenAI-related visibility and traffic patterns and identify opportunities to strengthen our presence in AI-driven search engines
Support SEO initiatives including keyword research, on-page reviews, structured data/schema enhancements, and performance tracking
Collect and analyze search performance data using tools such as Google Analytics, Google Search Console, and Google Business Profile
Develop recurring reports and dashboards to present SEO and AI-related insights
Conduct ad-hoc analyses to investigate out-of-pattern trends in search performance, AI-driven traffic impact, or emerging search issues.
Translate findings into clear, actionable recommendations for system changes and strategic projects
Design and create reporting materials to support strategic planning and cross-functional decision-making
Stay current on advancements in SEO, AI search, LLM behavior, and evolving discovery models
Public Storage
https://careers.smartrecruiters.com/publicstorage