Reporting to Marketing leadership, this role serves as the critical âtranslation layerâ between the product, the market, and the sales organization, with a specific and deep focus on key manufacturing verticals, including Automotive, Industrial, and CPG.
The Director of Product Marketing for Industry Verticalization is responsible for driving the definition and execution of packaged solutions for these industries, which includes:
Developing a compelling Value Proposition
Establishing clear Differentiation vs. competitors
Defining the target ICP + Personas
Identifying specific Pain points by role (e.g., CFO, COO, CIO, Plant Manager)
Mapping out high-impact Use cases by industry
Creating a cohesive Messaging Architecture
Responsibilities:
Positioning, Messaging & Category Authority
Own the industry-specific narratives of why QAD wins.
Create messaging architectures and frameworks focused on âIndustry-Outcome Translationââconverting shop-floor reality to financial value and into executive value.
Define value propositions and persona-based pain points for ERP buyers (e.g., CFO, COO, CIO, Plant Managers, VP Ops, etc.).
Competitive Intelligence, Battlecards & Sales Enablement by Industry
Own core talk tracks.
Conduct competitor analysis and win/loss insights.
Develop battlecards, differentiation strategy, and displacement messaging.
Own why QAD wins against competitors in key industries of focus and define the critical differentiation points.
Deliverables include, but are not limited to:
Pitch decks
Demo narratives
ROI tools
Use case stories
Objection handling guides
Industry talk tracks
Product Launch & Ongoing Adoption of Industry-Based Solutions
Go-to-market strategy for new modules.
Packaging & pricing input.
Release messaging.
Cross-sell positioning.
Internal launch readiness.
Drive Industry-Based Messaging Alignment
Drive industry-based messaging alignment for campaign and revenue expansion.
Partner with channel partners and key technology and services partners (e.g., AWS).
Work closely with the Channel team (Partner Management and Channel Marketing).