As Marketing Director at PSI, you will be at the forefront of shaping and elevating our global brand, leading a talented marketing team across multiple channels and regions. This is a hands-on, strategic role where you will drive initiatives from digital marketing and lead generation to content strategy, brand positioning, and high-profile events. You will collaborate across functions to translate complex scientific and clinical expertise into compelling, market-leading campaigns, while mentoring your team and influencing PSI鈥檚 presence in a competitive, highly regulated industry. This role offers the opportunity to combine creativity, strategy, and leadership to make a tangible impact on PSI鈥檚 growth and reputation worldwide.
This role may be based in our Oxford, UK office or performed remotely by candidates residing within the United Kingdom.
Key Responsibilities:
- Builds, develops, and mentors Marketing team
- Participates in department resource allocation, workload evaluation, and utilization
- Participates in performance evaluation, facilitation of professional development and career advancement of Marketing staff
- Leads various marketing activities, including market research, content management, lead generation, brand management, customer engagement, advertising, digital marketing, and public relations
- Selects marketing vendors and oversees their performance
- Co-develops marketing strategies, encompassing both external marketing and internal communications
- Implements brand positioning, messaging, and visual identity across all channels
- Oversees various PSI events, including conferences
- Oversees lead generation programs
- Oversees promotion of PSI content
- Oversees digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and social media
- Contributes to market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation