As Marketing Director at PSI, you will be at the forefront of shaping and elevating our global brand, leading a talented marketing team across multiple channels and regions. This is a hands-on, strategic role where you will drive initiatives across thought leadership, content strategy, PR, employment branding, and regional marketing strategy, collaborating closely with global stakeholders. You will work in close partnership with senior leadership to align on global brand positioning and shared initiatives, while owning execution and strategy across Europe and APAC. This role offers the opportunity to combine creativity, strategy, and leadership to make a tangible impact on PSI鈥檚 growth and reputation worldwide.
This position is based in our Milan, Italy office, with flexibility for a hybrid work schedule.
Key Responsibilities:
- Builds, develops, and mentors Marketing team
- Participates in department resource allocation, workload evaluation, and utilization
- Participates in performance evaluation, facilitation of professional development and career advancement of Marketing staff
- Leads marketing strategy development and execution for Europe and APAC, including PR strategy, thought leadership, content direction, and regional brand initiatives
- Selects marketing vendors and oversees their performance
- Co-develops marketing strategies, encompassing both external marketing and internal communications
- Implements brand positioning, messaging, and visual identity across all channels
- Oversees various PSI events, including conferences
- Oversees lead generation programs
- Oversees promotion of PSI content
- Oversees digital marketing initiatives, including website optimization, SEO/SEM, email marketing, and social media
- Contributes to market research and competitive analysis to identify market trends, customer needs, and opportunities for differentiation