Summary
The Wholesale Parts Coach is responsible for driving measurable growth in dealer wholesale parts sales and market share, with a primary focus on Hyundai dealerships in California. This role uses a technology-agnostic, data-driven coaching model to strengthen dealer relationships with independent repair facilities and body shops, optimize parts operations, and build sustainable processes that improve wholesale performance.
Key Responsibilities:
1. Dealer Engagement & Coaching
- Serve as the dedicated Wholesale Coach for participating Hyundai dealers, primarily in California.
- Conduct onsite and virtual coaching sessions with dealer parts and fixed operations teams.
- Build and strengthen dealer relationships with independent repair shops, collision centers, and other trade customers.
- Use a structured coaching model (e.g., Listen, Observe, Offer, Practice) to identify opportunities and drive behavioral change.
2. Assessment & Action Planning
- Perform initial and periodic assessments of dealer wholesale readiness, including:
- Parts operations processes
- Pricing strategies
- Inventory levels and mix
- Ordering and fulfillment processes
- Delivery logistics and service levels
- Customer engagement and retention practices
- Develop tailored action plans for each dealer with clear priorities, timelines, ownership, and expected outcomes.
- Collaborate with dealer leadership and parts managers to gain alignment and commitment to action plans.
3. Performance Management & Reporting
- Track and analyze wholesale parts KPIs and trends (e.g., sales volume, lines per RO, fill rate, order frequency, active wholesale accounts).
- Monitor progress against action plans and adjust strategies as needed.
- Prepare and deliver monthly status reports on coaching activities, dealer engagement, and KPI progress.
- Prepare and deliver dealer assessment summaries and recommended initiatives.
- Provide insight-based recommendations to improve wholesale performance, customer satisfaction, and operational efficiency.
4. Program Coordination & Stakeholder Alignment
- Coordinate dealer visit cadence and engagement plans in alignment with HMA field leadership and program management.
- Participate in internal updates and monthly governance or steering meetings as required.
- Document business rules, best practices, and repeatable processes to support scalability and sustainability of the program.
- Maintain technology-agnostic practices that integrate effectively with a variety of dealer DMS and CRM systems, as directed by Hyundai Motor America (HMA).
5. Continuous Improvement
- Identify common barriers, risks, and issues across dealers and propose program-level improvements.
- Share success stories, case studies, and best practices with HMA stakeholders and other dealers as appropriate.
- Stay current on wholesale parts market trends, competitive practices, and independent repairer expectations.